Understanding the college recruiting funnel
- Posted: Thursday, June 07, 2012 07:45:57 PM
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- College coaches receive thousands of prospect inquiries each year. The purpose of the recruiting funnel is to assist coaches in recruitment efforts and designed to sift through thousands of prospects to identify the program’s needs. The process is beginning earlier than usual and lasting longer. Recruiting interests and market research permit enrollment administrators to target prospective student athletes at various stages during recruitment to promote academics programs.
- The process is initiated by the high school student athlete or parents. The key variable to placing a student athlete into a recruiting funnel is obtaining the necessary tools. The essential recruiting tools can be an athletic resume, highlight video or game footage, transcript, and coaches’ comments on one simple format. A simple format provides convenience for coaches and easier to conduct an evaluation. However, once the student athlete has entered a college coaches recruiting funnel the student athlete or parents have no control of how the coaches evaluate his or her ability level. The secret is for the athlete to enter as many recruiting funnels as possible.
- The college recruiting funnel consist of seven key components, such as level of ability, video evaluations, roster openings, questionnaires, letters, camps, phone calls, and invite. Most college programs have a recruiting coordinator that is assigned to evaluate prospective student athletes’ talent ability and performance stats to establish an athletes potential. More Info.